November 2nd, 2006 by Arjan Olsder Posted in Analysis & Editorial | No Comments »
Our friends at QB found in one of the latest NDP Group studies, the results of why certain age groups are triggered into buying a mobile game.
“Those aged 13-17 cited free trials as the biggest factor, 18 to 24 year olds said they were influenced by game title, adults in the 25 to 34 category cited positive reviews, and consumers 35 and older cited price as their top rationale.”
