March 29th, 2010 by Arjan Olsder Posted in Platforms: iOS | No Comments »
According to NPD’s latest research, Apple owners are 40% more interested in buying an iPad then non-Apple owners. Much like when the company introduced the iPhone a few years back.
Amongst Apple owners, 82% is aware of the iPad. Amongst those with a $100.000+ salary, 80% is aware. Amongst 18-34 year olds, 78% is aware of the device. Amongst the Apple owners, 37% is interested in the iPad just because it is an Apple product. They could be named the Apple Fanboys.
“The most interested potential iPad customers see it primarily as a music device, or for its internet access capabilities,” said Stephen Baker, vice president of industry analysis at NPD. “Considering what people are planning to use the iPad for, it’s not hard to understand why people who have these capabilities on other devices, such as the iPod Touch or a notebook/netbook, may not want to spend $500 or more on a similar device. This points to the need for Apple to close the content deals that focus the iPad on what is likely to be its best long-range value proposition around high quality media consumption.”
Via.
