February 28th, 2007 by Arjan Olsder Posted in Analysis & Editorial | No Comments »
Nokia has released some interesting facts about the mobile gaming consumer we all target. Did you know for example, the average gaming time is 28 minutes?
Furthermore, mobile game consumers prefer to download trials before purchasing the actual game. Also, graphics are highly important and communities preferred. 80% of them play weekly while 34% plays once a day. The preferred playing time is still the time spending on waiting for something else.
When it comes to a game, the gameplay, replayability and genre are important factors to go for a purchase. 43% of the consumers like to trail 2 to 3 games a week, while 21% is only interested in trialing only one. 79% is interested in playing trials they get from friends. 65% prefers a one off payment above the subscriptions that 27% prefers. 34% prefers to buy a game online, while 45% shops on their handset.
