July 27th, 2010 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »
Namco has released their Namco Games Portal app on the App Store. With the app, Namco hopes to help consumers discover new content and promotions from the publisher.
We downloaded the Namco Games Portal to check what value this will hold to consumers and that is… not that much. The app only holds 5 LITE versions at installation and allows you to download additional lite versions from the app store. Also, there are google ads on top of the app. I can register myself and the benefit is that I can change the background of the app. There is a message saying Namco will continue to update the app and they will need to as we couldn’t detect any retention value. Needless to say, we expected more from Namco.
