February 21st, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Nokia seems to like the success they have with their latest ambassador programmes. As so, the company announced that it's taking the N-Gage ambassador programme to the second level.
The company calls on consumers to register themselves as Ambassador. In return, they get a code to download a free N-Gage game. Following the download, they can set off to promote the game and the service in any way they like.
All their actions need to be documented and can be sent in to the N-Gage crew. They will rate the incoming reports and so, determine the ranks of the ambassadors. The top 50 ranking ambassadors will get various free N-Gage games.