November 15th, 2010 by Arjan Olsder Posted in Distribution | No Comments »
Without doubt, this Mobile Unconference is bigger than any before. We have about 110 people showing up and 22 sessions along 4 different rooms (during the day alone). We start off with Vodafone’s track.
Vodafone’s webshop allows developers to publish their games directly with the operator. The shop supports pretty much all platforms except for iPhone and includes a QA track similar to that of Apple and Microsoft. The QA takes about 10 days. It is also possible to test your apps for free on Perfecto Mobile. There are Perfecto Mobile hardware racks based in Germany and Spain. For those not familiar with it, it is like Device Anywhere. Vodafone will keep enlarging the racks with new devices. How fast you get those new devices added to your account does depend on how well you do businesswise.
Vodafone takes 30% of the revenue share. As added benefit, consumers don’t have to own creditcards as (of course) they use operator billing. Your app will be going live in 8 EU markets (NL, DE, UK, IE, ES, PT, IT & GR).
The new Premium Placement Programme (launching soon) will allow developers to get their games highlighted in the online and mobile stores. Vodafone can’t tell us much about what they want in return, but it might be additional revenue share.
