February 11th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Movaya has launched a free try ‘n buy like service for mobile gamers. Though the portal is just in Beta, over 30 publishers of mobile games are already taking part.
With the portal, Movaya released the first off-deck, cross-carrier try-before-you-buy platform to stimulate mobile game sales. One of the publishers connected to the portal is Com2Us.
“As a leading developer and publisher of original mobile games, Com2uS is always looking for new ways to reach mobile consumers," said Don Lim, general manager of Com2uS America. "With Movaya’s TryNBuy, we know that once people are able to try out titles like the award-winning Tower Defense or our addictive stick-figure phenomenon, Super Action Hero, we’ll be creating a whole newgroup of Com2uS fans."
TryNBuy is a patent-pending licensing system that allows consumers to download games over-the-air to their mobile phones and try games on their handset. Upon purchase, the games are’unlocked’ for unlimited use. TryNBuy is configurable on multiple levels including length of play, number of plays, and more.
“There has been widespread commentary on the factors holding back the growth of mobile games in the US. With our PlugNPlay launch last year, Movaya solved one of the major issues, which is to increase points of distribution. And now withTryNBuy, Movaya has solved the last remaining issue, which is the risk-free download for consumers. Try-before-you-buy was a major driver in the huge growth of casual games on the desktop and now Movaya is bringing this to the mobile marketplace.” says Movaya CEO Phil Yerkes.
