February 1st, 2011 by Arjan Olsder Posted in Companies & M&A | No Comments »
It seems Motricity is increasing its grip on the mobile advertising market as the firm acquires ad specialist Adenyo for a massive $100 million in cash and shares as well as a $50 million earn-out.
Motricity is a specialist in providing content services to operators and has ties with several brands as well. The company will now integrate the Adenyo services into it’s provisioning platform. Adenyo works for companies like McDonalds, Coca-Cola and Ford.
