February 2nd, 2009 by Arjan Olsder Posted in Events & Conferences | No Comments »
Jury Hahn and Dan Albritton flew all the way from New York to talk about combining mobile gaming and digital signage into a clever, interactive, marketing mix.
For those consumers that are bored of playing mobile games on their little screens, MegaPhone offers a totally new experience. The company has combined digital signage (also known as narrowcasting) and IVR technologies to offer one huge interactive console experience.
The idea is for consumers to dial in to the number displayed on the screen. They can then control the game via the buttons of their mobile phone or even their voice. This happens through a live internet connection.
To make their business model sustainable, the company utilizes this technology purely for marketing efforts. This means that consumers are challenged to play in a fully branded environment. When looking at a voice controlled situation, you can lure the players into screaming the brand name as loud as possible in order to win a prize. Something that will surely get attention.
We will be uploading some examples of their games on MGBTV later tonight.
