October 5th, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »
Swiss developer Mogo has been offering consumers real time traffic information on their iPhones. According to Mac4Ever, the company has been calling users of the Lite edition to make the switch to paid.
Technically, acquiring the phone numbers of the lite users is no problem at all. It takes about one line of code to get that bit of information (it is stored in /private/var/mobile/Library/Preferences/.GlobalPreferences.plist). The problem however is that users seem dissatisfied as they grand permission to use their private data for marketing efforts.
Tags: iPhone . iPod Touch . Lite Version . Mogo . Phone Number . Privacy . Telemarketing
Permalink: https://www.mobilegamesblog.com/mogo-uses-telemarketing-to-improve-lite-conversion-rate/
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