March 25th, 2008 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »
MoConDi is expanding the mobile game offering on their MeYou service with the help of Greystripe. MeYou consumers can now download free mobile games.
With this step, MoConDi cleverly uses the MeYou platform which is backed by several operators. This while the Greystripe platform might cannibalize the operator sales.
“Mobile social networks are an ideal place for users to discover and share ad-supported mobile games and we are thrilled to provide MoConDi’s users with our catalog.” said Alvaro Bravo, VP of Business Development at Greystripe. “By implementing our AdWRAP Catalog Platform, they are joining a worldwide movement of shifting from for-pay mobile content to one that is entirely ad-supported.”
Ad-supported content, as offered by Greystripe, has proven to increase user stickiness while providing a new, scalable revenue source. MoConDi will now be able to offer its MeYou users the largest collection of mobile games from top tier publishers such as Vivendi Games Mobile, Hands-On Mobile, Skyzone, Punch Entertainment, and Digital Chocolate. Greystripe’s games, in turn, will benefit from the viral distribution of mobile content through the users of the MeYou social network. The partnership allows Greystripe to extend their products and services into an on-device portal exposing free games to more consumers that traditional off-deck markets.
“We are thrilled to enter into a partnership with Greystripe. They are pioneering ad-supported mobile games and provide the best quality and quantity of entertainment for our audience,” said JT Klepp, CEO of MoConDi. “The initial response from our community is overwhelmingly positive.”
Hehe that was a sneaky but timely good move then – great!