February 10th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »
Mobivention has signed a distribution agreement with Sanrio Digital for the Hello Kitty brand. The agreement provides mobivention with the distribution rights for the content throughout 7 European countries.
Mobivention is allowed to use the brand for products such as (Flash Lite) wallpapers, themes, MMS Cards and Java games. The agreement provides mobivention with the distribution rights for Germany, Austria, Poland, Croatia, Bulgaria, Czech Republic and Slovenia.
"The appeal of Hello Kitty is universal, and we are excited to be bringing this property to the mobile market. As a lifestyle icon, the Hello Kitty brand is perfect for consumers using their mobile phones to express their personalities,' said Dr. Hubert Weid, CEO at mobivention. "Creating content based on the Hello Kitty brand is a fun and unique opportunity for mobivention to tap into a huge fan base of girls and women in Europe."
