August 2nd, 2005 by Arjan Olsder Posted in Research & Stats | No Comments »
Just one in twenty (5%) consumers have downloaded a game onto their mobile, with many unsure if their handset is even capable of doing so, according to new research.
The consumer study, from mobile games company I-play, interviewed 2,500 mobile users in the US, UK, Italy, Spain and Germany. I-play said the findings indicate that the mobile games market remains largely untapped and “has enormous growth potential” if current barriers, such as customer confusion and accessibility can be overcome. Read on …
