April 28th, 2006 by Arjan Olsder Posted in 1 | 1 Comment »
Link: Mobile Advertising Blog ? A Billboard In Your Pocket.
A Billboard In Your Pocket
April 27th, 2006 Edit
Cell phones and iPods may be the next frontier for product placement
The current vogue is for advertisers to lunge toward audiences wherever they gather, be it myspace.com or msn.com’s home page. But this notion is so 2005, says a small but influential coterie of producers and executives who integrate brands into movies and TV shows. To them, the real next thing is something that barely exists: Video on mobile devices and cell phones.
If they have their way, brands and products will be woven into mobile programming to an even greater degree than they have already invaded movies and TV. The cell phone and video iPod, they insist, are the next frontiers for what they like to call branded entertainment.
We are incredibly excited about the prospects for in-game advertising in the mobile space. In our initial tests, user responsiveness and click-through rates are just out of this world. Given the fact that a mobile user on our system can initiate transactions directly from the phone, the proposition to advertisers is simply unbeatable.