May 1st, 2006 by Arjan Olsder Posted in 1 | No Comments »
Link: Mobile Advertising Blog.
Mobile Web not yet ready for prime time, new study says
A new US report states that mobile internet is not ready for prime time yet. Yeah, maybe not in the US 😉 Anyway, some intresting figures and another case for delivering relevant ads in mobile content.
“Mobile content, such as news, games, music, and video-clips, was considered to take far too long to download,” stated the report. “Even those few who did start to get into downloading things to their phone quickly hit a wall, running out of storage capacity.”
The study relies on research conducted between October 2005 and February 2006, including in-person questioning of select broadband families, and an Ipsos Insight online survey in February of 341 U.S. broadband users between the ages of 18 and 49.
The study also looked at attitudes on online marketing; one conclusion was that Web users increasingly expect marketers to deliver ads that are relevant to content and to their own interests.
