May 1st, 2006 by Arjan Olsder Posted in 1 | No Comments »
Link: Mobile Advertising Blog.
Get ready for Mo-Lo!
In Australia the coined a new term: Mo-Lo and local advertising on mobile phones will become more important to small and medium businesses than the internet, Sensis CEO Bruce Akhurst predicts.
“Mo-lo” – mobile local advertising – was set to become the latest marketing buzz for local businesses in the $3.4 billion local advertising market, Mr Akhurst told an Australia Israel Chamber of Commerce lunch in Sydney yesterday.
With companies like Yahoo, Google, News Limited and Fairfax moving swiftly into local search on the internet, Mr Akhurst said, the next transition would be to mobile phones.
“The thing that will really ignite local advertising is mobility,” he said.
“It takes local advertising to a whole new level by putting local services in the hands of buyers no matter where they are. Mobile local – or Mo-lo as it is now called – is generating a lot of excitement for one simple reason. If a person is searching for a business on a mobile, chances are they’re not only ready to buy, but are probably just around the corner.
