October 6th, 2010 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Millennial Media has updated their SDK for both Android and iOS to include support for video based mobile adverts. With this move, Millennial Media hopes to achieve a deeper level of engagement with consumers.
Video Adverts should (of course) also provide better CPM kickbacks to developers that work with Millennial Media. Javascript support within the SDK also allows video advertisers to create compelling overlays so consumers don’t always have to leave the app they are running.