February 8th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Microsoft's developers have started giving away free mobile games to consumers that sign up for their Twitter feed. Now we don't know why they would like to have consumers on a dev feed, but this is clever marketing that we can learn from.
The mobile games are provided in the form of licensing keys. Now and then, developers throw a license key on the feed which works for the first consumer that activates a mobile game with it.
This strategy is a nice community builder. Consumers will download trial software in the hope of registering it first, and when they don't… they at least have the trial on their phone which might lead to a sale after all.
The Twitter feed can be found here.
