March 18th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
M-Biz Global announced that about 50% of EU consumers with mobile phones, (That hold their Try n Buy Software), purchase a mobile game. This is above the 5% average figure from operator portals and other WAP sites.
The massive 50% plus conversion rate supports M-Biz’s theory that if you give consumers compelling content that is easy to buy, they will. M-Biz aims at allowing consumers to purchase a mobile game within 4 clicks.
The company is currently operating it's platform on Windows Mobile, Symbian, Android and J2me based devices.
Hyongsuk Kim, CEO M-Biz Global said, “Our remarkable conversion figures are down to two things
