May 12th, 2010 by Arjan Olsder Posted in Companies & M&A | No Comments »
Localytics has raised $700.000 to further develop and expand the reach of their app analytics suite. This funding round adds to $18.000 which the company had already received through Techstars.
Localytics offers both a free and paid for tracking service to app and game developers. The free version tracks app and channel usage while the pro version allows exports to other systems and more analytical depth.
“We worked closely with a number of top app publishers for the past year and chose to self-fund the company until we could validate our business model and generate real revenue” said Raj Aggarwal, CEO of Localytics. “With our customer base expanding rapidly and end-user reach growing 50% per month, we’re excited to partner with a strong group of investors who will help fuel our growth.”
“It was clear from the day we met Localytics that they identified a big hole in the market, and assembled a team well suited to tackling it”, said Shawn Broderick, Managing Director of TechStars Boston. After TechStars, Localytics was chosen to be an inaugural resident at Polaris Ventures’ Dogpatch Labs in Cambridge, MA.
