August 3rd, 2009 by Arjan Olsder Posted in Analysis & Editorial, Marketing Strategies, Platforms: iOS | No Comments »
TheApplicationFarm has released some insights as to how the release of a Lite version was stimulating their sales. The impact of a Lite version is so big, there is no reason to hold it back.
When the company released iCombat, they didn't attract any press attention and they didn't got featured by Apple. They also didn't release a lite version at first as they feared that consumers would like the lite version enough not to pay up extra for the full game.
Once the lite version was launched, the developer witnessed a boost in sales that was above expectation. The peak was even at 9% (at that moment, they did 2.5K Lite downloads a day).
For the developer, this shows that a Lite version does not cannibalize revenues from the full version. Instead, it is a cheap form of marketing to get your game noticed. In the future, the developer will be releasing full and lite versions at the same time.
Read their full experience and analysis at their blog.
