November 23rd, 2009 by Arjan Olsder Posted in Brand Licensing | 1 Comment »
Lady Gaga (or Stefani Germanotta) has taken a rather unusual step. Instead of getting her ‘brand’ licensed, she actually decided to sponsor GridMob with their iOKi Karaoke series.
The result is ‘Lady Gaga iOKi’, which is launching with her new album today. The app contains all the tracks of the album without Lady Gaga’s vocals. Through in-game payments, consumers can purchase additional Lady Gaga songs as well as songs from other artists.
Tags: Gridmob . iOKi Karaoke . Lady Gaga . Stefani Germanotta
Permalink: https://www.mobilegamesblog.com/lady-gaga-sponsors-ioki-karaoke-app/
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Sounds worth the money for me!