January 14th, 2005 by Arjan Olsder Posted in Games | No Comments »
Stephen Chow is happy these days. His latest film, "Kung Fu Hustle," has become a box office hit on the Chinese mainland.
Within days of its mainland release, the film, starring and directed by Chow, has earned more than 100 million yuan (US$12 million). It opened on December 23. Zhou Yunfan is also happy with the film’s success. His company, Kongzhong Corp, was the sole provider of wireless value-added services related to the movie. Now, Kongzhong Corp is considering using the film’s popularity to promote its mobile gaming business.
The firm spent 1 million yuan (US$120,000) to secure the official mobile value-added service sponsorship for the movie. Kongzhong Corp is expected to spend another 1 million yuan on related product development, advertising and promotions. More …
