October 22nd, 2007 by Arjan Olsder Posted in New Releases | No Comments »
Konami has finally launched their much beloved soccer game Pro Evolution Soccer. The mobile game will be distributed by Glu which has made a first ever “Hero Game” deal with Vodafone UK.
In the deal, Vodafone will launch the mobile soccer game along all it’s territories. The game will be Vodafone’s first “Hero Game” which means the game will receive a big marketing push everywhere to raise attention to the rise of the mobile games market. Vodafone will launch two “Hero” games every year.
Suresh Sudera, Head of Games at Vodafone Group commented: “We are delighted to be working with Glu and Konami on launching our first ever hero title. Vodafone’s ‘Hero Game’ programme sets out to launch market-leading titles for our customers across our footprint, maximising the co-marketing synergies brought by local operating companies, IP owners and retail channels.”
“Glu prides itself on its close relationships with its carrier partners around the world and its ever-expanding global distribution network,” said Jill Braff, senior vice president of global publishing, Glu. “We’re excited to have Pro Evolution Soccer 2008 selected as Vodafone’s Hero Game and to work with Vodafone Group to bring this title to its vast consumer base. Pro Evolution Soccer is a phenomenal franchise and as Vodafone’s Hero Game, we will be able to raise the profile of mobile games among its subscribers and build a wider market for mobile gaming.”
Florian Stronk, Head of Mobile Business Department at Konami Digital Entertainment GmbH, commented: “We are excited to be part of this groundbreaking initiative that is not only supported by our company’s mobile division, but also our console division.”
