January 23rd, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »
Indian developer and publisher Jump Games has announced to have
successfully licensed Manchester United for new mobile football (or
soccer for the US) games.
In the deal, Jump Games (part of Reliance Entertainment) will be entitled to release six mobile games based on the English football club. The first game, MANCHESTER UNITED Word It!, launching in April already.
The distribution of the Manchester United mobile games will be handled through the new European office of Jump Games. That same office will also keep hunting for other IP.
The European launch and global announcement of ‘Official Mobile Games Partner of Manchester United’ were celebrated in London in which a video message from Sir Alex Ferguson stated: “Manchester United, all of us, are delighted in our new arrangement with Jump Games. I think it’s a fantastic venture. And to all our fans all over the world it’s an opportunity to get yourselves involved in it.”
Commenting on the launch, CEO of Jump Games, Salil Bhargava, said: “We’re pleased to be moving into a new phase for the business at a time when so much interest is focused on the mobile platform and its development beyond voice revenues. Our experience in creating and distributing quality content in one of the fastest-growing, yet cost-savvy mobile societies in the world puts us in a great position to help brands launch new and exciting content to entertainment-hungry consumers of mobile content in Europe and globally. Our association with Manchester United is the ideal platform for us to further strengthen our offerings and reach out to a much larger set of audiences worldwide.”
MUmobile Manager, Mike Dunphy commented: “Working with Jump Games, a leading games developer in the mobile space, will mean that fans will be able to extend their experience of Manchester United, increasing their knowledge and enjoyment of the brand, wherever they are in the world.”
