August 20th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »
Bollywood is gaining more and more traction when it comes to having mobile games released on Bollywood IP. Recently, Jump Games has announced the licensing of Bollywood actress Bipasha Basu.
The license will run for two years in which Jump Games can publish mobile games based on this well known actress. Jump Games has already announced to have the first game called ‘Bipasha Basu Jet Ski Champ’ ready for deployment. Two other mobile games featuring Bipasha will be launched very soon.
“Bipasha is one of the most successful celebrity brands today and her personality lends itself wonderfully to games. We’re quite confident that with the rising popularity of celebrity games in the market, the titles created for Bipasha will do well. Jump as an organisation is committed to constantly providing our audiences with fresh content, and with this association, we are another step closer to that.” Said Salil Bhargava, CEO of Jump Games.
“This is something really novel for me and I’m looking forward to a fruitful gaming association with Jump Games. They’ve already created some extremely popular quality titles in the past and have done a great job with the games. Through these games my fans will get to see the athletic, adventurous and skillful side of me. I am a sports fan and today it’s a conscious effort to choose my films and related work accordingly, to bring out my sporty, exploratory persona
