April 1st, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »
JoyBits has released a new tool that turns regular mobile games into time limited demo versions. The tool is a wrapper that doesn’t require any source code changes.
Next to time-limiting your jar files, the wrapper also allows you to offer your consumers various ways of purchasing the mobile game. When consumers don’t want to purchase the game they just played, they can be suggested a wap link where they can evaluate other mobile games. To dress the demo up, a company logo can be inserted as well as some advertising.
“The try & buy system is a very effective mobile marketing tool these days. The opportunity of trying something before buying it raises the interest of customers and increases their confidence in the developer. Besides it’s a good advertising platform not only for game developers but also for content providers and advertisers,” says Sergio Manucharian, Head of Sales at JoyBits Ltd.
“From the technical point of view DemoGenerator represents a wrapper for the source midlet which controls its time of working in background mode,” reviews Anton Rybakov, Founder and CEO of JoyBits. “Our wide experience in development of Java games and applications allows us to use this technology to create wrappers of any complexity which can extend functionality and possibilities of source midlets. I mean subsidiary applications for advertising, systems of statistics gathering, informational services etc. I would call our technology know-how. Only few companies in the world do something like this and we hope to fill this want”.
