February 21st, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Mobile games developer IUGO has taken a big step to market their Toy Bot series of games. The company will be giving away several prizes to players. The grand prize is $10.000!
IUGO challenges players to find 25 datapads in each of the three Toy Bot games on App Store. With 50 datapads available, it's not a huge task. Yet it is expected that sales will rise as consumers need to own all three games.
When consumers fulfil this mission, their e-mail address will be entered in the sweepstakes. The first prize winner, will take $ 10K home. Ten second prize winners will be awarded with $ 100 iTunes credit. The third prize winner will never have to pay for a IUGO game again.
