October 19th, 2009 by Arjan Olsder Posted in Analysis & Editorial, Platforms: iOS | No Comments »
Flurry has provided new insights into the retention rate for applications and games that have been downloaded by consumers world-wide. It turns out that 14.8% of the apps are sticky enough to satisfy consumers in the long term.
In this user behavior, Africa is dominating as 21% of the consumers that downloaded their mobile game of app at some point of time and used it in the past 7 days. The Central America follows at a second place with 16% and the third place is divided between the Middle East and South America. This shows that consumers in developing markets are probably selecting their apps at a higher precision. Probably due to a lacking infrastructure or lower spending.
Tags: Developing Markets . Flurry . iPhone . Rate . Retention
Permalink: https://www.mobilegamesblog.com/iphone-owners-actively-use-14-of-their-apps/
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