December 1st, 2010 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Mobango and Inneractive announced a new collaboration in which apps on the Mobango app store get access to Inneractive’s in-app advertising SDK’s.
Mobango currently serves up to a million app downloads a day and has served around 750 million in total. Inneractive currently connects with 55 ad networks and says it delivers a fill-rate of 90%+ and $3 eCPM/5%CTR.
“All of Mobango’s downloads are free and with inneractive’s ad-serving solutions, our developers can now monetize their applications” says Badri Sanjeevi, CEO at Mobango. “This is a truly win-win opportunity for our community”.
“This partnership will open new prospects for inneractive’s developers and increase their discovery and downloads”, says Offer Yehudai, Co-Founder and CMO at inneractive. “Mobango ‘s publishers can now make money from their free apps with ads served from our more than 55 ad-networks partners in the local markets. Mobango’s free downloads strategy is a perfect match to our motto of ‘free apps – Making More Money”.
