September 6th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: Adobe Flash & Air, Platforms: J2me, Platforms: QT, Platforms: Symbian, Platforms: WRT | No Comments »
Mobile advertising agency Inneractive claims to have secured 25% marketshare for in-game advertising on Nokia’s Ovi portal. In fact, 70% of the top 10 apps are powered by Inneractive’s ads.
All those apps use what the company calls their Ad Revenue Acceleration Platform. The platform constantly selects the advertiser with the highest eCPM to optimize performance of the ads shown. Inneractive is one of a few companies that focus on Nokia’s platform.
“Developers have realized that they can earn higher recurring revenue through placing advertising in free apps, than they could through app sales,” explained inneractive Co-founder and CMO Offer Yehudai of the company’s quick success. “Publishers can make up to $20k/app/month, a 200% increase since February, by using inneractive’s ad acceleration platform.”
“Our apps are sold globally, but advertising is focused locally,” commented Richard Hazenberg, CEO of Lunaforte, which recently exceeded 10M downloads in the Ovi Store through its Lunagames brand. “Through the Ovi Store we reach consumers across 200 countries. Working with inneractive’s platform enabled us to increase fill-rates through local advertisements and boost CPM.”
