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IFAW Launches App for Fundraising

December 23rd, 2009 by Arjan Olsder Posted in Analysis & Editorial, Platforms: iOS | No Comments »

Ifaw IFAW, an organization that fights cruelty to animals, has launched an funapp to raise money for its cause. The game has been created by Amsterdam based developer Sharewire.


In the app/game, consumers can use the camera to transform humans into an animal like a rhino or buffalo. By creating an app with a fun factor, the organization hopes it is easier for consumers to donate by purchasing the app.




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