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iAd Supports App Downloads

August 10th, 2010 by Arjan Olsder Posted in Platforms: iOS | No Comments »

From now on, iAd’s can be used to trigger downloads from the App Store without intervention from iTunes. With this move, Apple increases the distance to other advertisers on the iOS platform.

Various ad networks have been offering app promotions for some time, but they have always been limited to forwarding the consumer to iTunes which means leads can’t be tracked.

    This entry was posted on Tuesday, August 10th, 2010 at 4:00 pm and is filed under Platforms: iOS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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