October 23rd, 2009 by Arjan Olsder Posted in Marketing Strategies, Platforms: iOS | No Comments »
Earlier this week we mentioned that I-play was giving away a full length MP3 to anybody that retweeted about their newly released Hip Hop All Stars game on the App Store. Now, the company is about to release a full EP.
ME talked to I-play’s VP of marketing Mike Breslin who explained that this move makes I-play an independent music label next to a casual games company. The EP will contain six tracks of which one comes from Kool G Rap.