October 19th, 2006 by Arjan Olsder Posted in Other news | No Comments »
I-Play has been announced as official and exclusive gaming partner to the Midnight Gaming Championships held in the US. I-Play will take care of the mobile marketing (shortcodes / games etc). The Midnight Gaming Championships are set to hit off November 18th in Dallas and other sponsors are McDonalds, Time Warner, Best Buy, GameZnFlix, Punchbutton and Coca Cola.
“I-play is extremely proud to have been chosen as the exclusive mobile gaming partner for the ‘Midnight Gaming Championship’,” said David Gosen, CEO of I-play. “Having worked in the mobile games business since 1998, I-play truly understands mobile gamers and can add considerable value in attracting mobile-savvy gamers to the event.”
“I-play is a company with a reputation for publishing the best mobile games and executing cutting-edge mobile marketing campaigns,” said Jerome Elenez, McDonald’s marketing director, Greater Southwest Region “Their leadership in this industry makes them a key alliance for launching the ‘Midnight Gaming Championship’ tournaments.”
