June 26th, 2007 by Anonymous Blogger Posted in Brand Licensing | No Comments »
It seems I-Play is set on defending their top position in the sales of mobile pool games world wide as they just licensed World Pool Championships in order to expand their offering.
I-Play licensed the World Pool Championships (WPC) from Blade Interactive. Until now, WPC games had only appeared on consoles which means the brand awareness is already there within gaming.
The game will feature top pool players and also animations from tournaments like the IPA World Championship.
Leighton Webb, SVP of Content Strategy and Licensing for I-play commented: “We’re hugely excited to be working with the masters of pool game development and to be bringing the IPA World Pool Championship license, a property that has the most resonance amongst pool fans around the world, to mobile for the first time. Will you play as pool demon Phil Harrison, the legendary Neil Raybone, or all time favourite Chris Melling? – players who are among the eight players taking part in the tournament. With these Pool playing gods, the ‘World Pool Championship 2007’ on your mobile will be as compelling as the real thing.”
Peter Jones, Joint MD of Blade Interactive commented: “Cue sport games have been a major genre of mobile gaming for some years and our objective is to dominate this niche just as we have in the video games market. The new title will make good use of our exclusive Pool license with the International Professional Pool Players Association (IPA) and will feature eight of the top players with motion-captured animation and real tournaments including of course the IPA World Championship. Our entire focus is quality. To that end we are delighted with our new relationship with I-play which has exactly the same attitude to quality gaming”
