April 24th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »
I-Play has announced to have licensed Daniel Negreanu, 3-time World
Series Poker Champion for their newest mobile poker game and a series
of video tutorials about how poker should be played like a pro.
The release of mobile video’s starring their poker license fits gently into their strategy to branch out within mobile entertainment and so, follow companies like Player X who took the same step a long time ago and have proven successful.
Daniel Negreanu commented: “Poker is a game that everyone should be able to enjoy whenever and wherever they are, so launching a mobile game is a dream come true. I hope that poker players everywhere will be able to share my passion, get more from their experience of poker from my hot tips on the poker mobile video, as well as improve their game on the poker mobile game.”
Leighton Webb, SVP of Content Strategy and Licensing commented: “First of all, we are thrilled to be working with someone as accomplished and well-respected on the poker circuit as Daniel. I-play’s streaming mobile video application and mobile game will be the ultimate poker products available on the market. The mobile video signals a ground-breaking new product and an industry first, offering bite sized chunks of entertainment to develop the Texas Hold’em aficionado in us all. I-play lays a royal flush with this next generation suite of poker entertainment products.”
