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I-Play Launches Viral Twitter/MP3 Campaign

October 19th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »

Iplay In an effort to promote their new Hip-Hop All Stars game on the iPhone, I-Play has setup a new viral campaign based on Twitter that will allow consumers to score a free MP3 file.


The MP3 offered is a track from Kid Cudi, a well known artist that also stars in the promo video of the iPhone game. Consumers will receive the download link as soon as they re-tweet a message on the dedicated micro-site.

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