June 16th, 2005 by Arjan Olsder Posted in Research & Stats | No Comments »
Mobile operators may have to lower their revenue share to entice consumers
Speaking at the Mobile Entertainment Market event in London this morning, I-Play publishing and marketing VP Paul Maglione said that the mobile gaming industry may have to accept changes to its revenue models if the market is to take off.
At present, only 4 per cent of consumers with enabled handsets use them to download games, Maglione said. "We’re still not getting true traction in penetrating the potential here. We have to look at the obstacles and where we should start with removing these barriers." More …
