November 20th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »
The Financial Express (this does give pop-ups) has put up an article about the Hindi mobile games industry. It explains how mobile games are massively catching up to the ringtone market with a current ratio of 5 games on every 7 ringtones. The main reason for this is the licensing on Bollywood titles, which attract enough attention on the local markets to make it worth while.
“Making games out of film content started with Sholay, which made it to the top of the download charts setting a new record in Bollywood content download with the game crossing the 150,000 downloads mark on GSM operators and 800,000 on CDMA phones,” says Rajiv Hiranandani of mobile2win. “Indians love movies and mobile companies have realised that it makes sense to tap Bollywood films for content,” chips in filmmaker Subhash Ghai.
“Mobile gaming in India is a Rs 70 crore market today and out of that Bollywood constitutes Rs 10 crore. The Bollywood segment is expected to touch Rs 30 crore in two years,” adds Hiranandani.
