August 3rd, 2009 by Arjan Olsder Posted in Ad Funded Gaming, Brand Licensing | No Comments »
Red Bull seems to have signed a new deal on one of their crazy sports events. HandyGames converted the 'Seifenkistenrennen' or 'Soapbox Race' event into a mobile game.
The past years, a lot of Red Bull events have been translated into a mobile game, starting with Red Bull's Flug Tag which was done by Overloaded in 2003 or so. Back then, the deals all went locally which resulted in the title only being released in The Netherlands. When we first spotted the game on 3G Austria, we contacted HandyGames to ask them more details about the title, but the company would not comment on our questions. In The Netherlands, the event is known as the 'Red Bull Zeepkistenrace'.
UPDATE – Thedeal is official now as HandyGames launches the game on their website.
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