April 2nd, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »
HandsOn announced to have extended their partnership with World Poker
Tour for their mobile poker gaming series. The license is extended in a
multi-year agreement which proves the success of HandsOn’s poker games.
WPT Enterprises announced their satisfaction about the success which HandsOn has with the mobile version of their poker games. To date, HandsOn sold over 5 million units and every week, hundreds of thousands of hands are played. The Texas Hold’em version was even the best selling mobile multiplayer game in the U.S.
"We’re excited to continue our relationship with the World Poker Tour. Together, we brought cutting-edge connected games to the forefront of the market and made World Poker Tour Texas Hold ‘Em the most successful mobile poker game in the world," said Hands-On CEO Jonathan Sacks.
“Extending our brand beyond television and onto mobile devices has catapulted the World Poker Tour franchise into the number one poker brand across multiple platforms, including TV, mobile and online,” added Steve Lipscomb, CEO of WPTE.
