April 26th, 2010 by Arjan Olsder Posted in Brand Licensing | No Comments »
Hands-On has struck a sweet deal with Harpo to release the official application for Operah Winfrey’s TV shows. Hands-On will be delivering the Operah app on iPhone, BlackBerry, WebOS and Android.
The app allows consumers to stay on track with upcoming shows as well as watching clips from earlier editions and participate in polls.
“With a presence that spans television, print, film and radio, we are delighted that we can now offer a mobile digital experience that will allow millions of Oprah fans to engage and connect in a new way,” said Erik Logan, president of Harpo Studios.
“Being given the opportunity to take part of the Oprah universe to mobile is a great honor,” said Scott Scherer, vice president and general manager of mobile applications at Hands-On Mobile. “We’ve worked closely with the Harpo team to create an app that will serve as a one-stop-shop for Oprah’s digital audience to access and share great online content.”
