December 7th, 2008 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Greystripe announced that they will now be offering advertisers the ability to target the iPhone audience through rich media ads including Flash IAB medium rectangles and game-in-game (or "tailgate") ads.
"Greystripe's rich media ads performed extremely well for us," said Michelle Mayorga, Mobile Director at Rock the Vote, a Greystripe advertiser. "Advertising in the iPhone with highly engaging ads was perfect for our mission to build the political power of young people because the iPhone reaches a highly targeted demographic."
In an effort to make it easier for the online media buyer to purchase mobile, Greystripe has brought creative power to the iPhone with Flash creation tools. Each of Greystripe's new ad formats are focused on consumer engagement.
"Greystripe is looking to address the lack of advertising standardization in mobile by committing to IAB online formats," said Michael Chang, CEO and Co-founder of Greystripe. "We have made it easy for advertisers by removing barriers to execution. Brands like Jeep, RadioShack, New Line Cinema, Rock the Vote and Yahoo! have seen strong results."
