July 16th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »
In Greystripe’s latest deal to increase their market share, the company
turns to advertising itself, and that’s not even limited to it’s own
advertising network!
Celltick announced to have closed a deal in which Greystripe starts advertising it’s free mobile games over the network of the idle screen advertiser.
Michael Chang, CEO of Greystripe, comments: "We continue to scale our distribution by partnering with leaders in mobile marketing like Celltick inorder to provide the broadest reach for our brand advertisers. Working withCelltick creates a range of new marketing opportunities for our brands, whichwill be able to engage with a new user base in an accessible and non-intrusivefashion. Its targeted approach will increase not only the effectiveness of theadverts but also the value to the customers themselves."
Stephen Dunford, Celltick’s CEO, adds: "This deal enables us to increase the value we offer to our operator partners and their subscribers by incorporating Greystripe’s gaming products into the existing range of ad-funded content available through LiveScreen(TM) Media. It also has a strategic value for us as a demonstration of Celltick’s role at the heart of the mobile marketing ecosystem, providing a medium through which all the players in the mobile marketing spectrum are able to benefit."
