July 22nd, 2009 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Though most of you consider Greystripe to be just an advertising network for your mobile games, the company has now shown capable of delivering a full branded game experience for the iPhone.
For Axe, one of their advertisers, the company made an iPhone game called Axe Pogo Extreme. The full game is available for free from iTunes.
To expand marketing efforts even further, Axe also found partners to release the game online and on the Playstation 3 in the 'Pain' game.
“Gaming is the perfect medium to reach our guy and the AXE Bodyspray Education gaming initiatives are the biggest and most exciting we’ve executed as a brand,” said Jay Mathew, U.S. Marketing Director of Deodorant. “AXE always strives to be the first to flirt with new and relevant technology, as it helps us stay relevant and appealing to our target.”
“We’re thrilled to work with AXE and provide an innovative brand experience for the iPhone generation,” said Michael Chang, CEO of Greystripe. “Now, more than ever, brands are looking for new ways to engage audiences across multiple channels and we’re proud to offer this through our unique in-game advertising platform that enables media buyers to extend online ad units directly to the iPhone."
