November 5th, 2009 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Greystripe is the latest mobile advertising platform to be connected with the Tapjoy platform. Through the deal, developers making use of Tapjoy will be able to select the best paying adverts.
By utilizing the Tapjoy SDK, developers are able to use a wide variety of adverts including the full screen, Flash like ads from Greystripe.
“I’m very excited to learn Greystripe and Tapjoy are working together to provide developers a single platform to help us drive the highest CPMs,” explains Andy Reidel, creator of ‘Beat the Tiki’, a popular trivia app for iPhone. “‘Beat the Tiki’ uses both Greystripe and Tapjoy, and the combination of banner and full-screen interstitial ads has worked very well. It’s a natural extension to see both companies together in a single developer’s kit.”
“Tapjoy is excited to improve and broaden our service by offering a full-screen ad option to our users,” said Lee Linden, co-founder of Tapjoy. “It’s even better that Greystripe provides a unique, rich-media format. We believe this will increase publisher revenue far beyond what is currently available.”
“When done transparently, mediation companies offer developers a great way to maximize their revenue and control over the advertisements within their applications,” adds Greystripe CEO Michael Chang. “We’re excited to be working with Tapjoy to widen our base of developers., and bring Tapjoy’s unique services to our developers.”
