April 8th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »
Just before Apple will start to make announcements on ther iAds platform (or at least, so we still believe they will), Greystripe announced survey results that back their iFlash advertising format.
Over 50% of the respondents prefer the iFlash format above alternatives. Primary reason would be that the format fits well into the rich media portfolio of many advertisers. With an average CTS being above 1%, the results from iFlash are very good.
“Greystripe’s iFlash technology allows advertisers to easily integrate the online world and the iPad. Brands understand the potential that the iPad has to change the way data is consumed, like the iPhone did. They know they need to participate, but many do not have a clear vision of how to take advantage. Greystripe enables brands to expand their existing campaigns by delivering their standard online creatives built in Flash on the iPad and iPhone,” said Josh Mallalieu, Director, Mobile Media & Integration at Ansible.
