February 4th, 2008 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Greystripe has again extended their distribut
ion channels by adding 10 new partners for their adwrap catalogue platform.
The platform, which was launched worldwide just one year ago, now boasts 40 partners now including Zedge, Cellware, Tagtag, Funformobile, GameMobile.co.uk, Kobrawap, Lasyk, Esato, MobileRated and Buzzcity. Initially, Greystripe launched its own portal, Gamejump.com, a destination for ad-supported downloads, but even as the award-winning site has grown in downloads month over month, the site only accounts for 15% of all downloads thanks to the AdWRAP Catalog Platform’s success.
"We partnered with Greystripe because they are the clear leader in bringing ad-supported mobile games to the world, "said John Ferber, CEO of Cellware. "Our mobile community is hungry for high quality mobile content, and now we can provide the content they want for free."
The AdWRAP Catalog Platform enables mobile Web sites, Internet portals, mobile applications, wireless carriers, and social communities to distribute Greystripe’s catalog of over 900 mobile games to their users. The Platform is a hosted and customizable combination of mobile Web and Internet technologies that can be tailored to the look and feel of any site.
“Greystripe has demonstrated a demand from both consumers and publishers, that ad-supported content is a viable way to spur mobile content adoption,” Julien Theys, Research Analyst of Mobile Media’s Screen Digest.
“We’re all moving the mobile industry forward by fostering the ad-supported content business model, educating and engaging the end user,” says Alvaro Bravo, VP of Business Development at Greystripe. “Our strategy is to syndicate our catalog to gain the widest reach for our advertisers with a highly engaged audience.”
