November 10th, 2009 by Arjan Olsder Posted in Ad Funded Gaming, Companies & M&A | No Comments »
Another monster acquisition was announced yesterday. Search giant Google has acquired Admob for a staggering $ 750 Million. The acquisition will boost Google’s advertising network further into mobile.
With the admob technology in-house, Google’s adsense is no longer limited to mobile websites. Instead, advertisers from Google will now be advertising in mobile games and applications as well. For those developers that have implemented Admob, it will also mean a huge load of interested advertisers that might boost incoming revenues.
For their investors, this deal will be a very solid return. In total, the company had raised $ 50 million through VC’s like Sequoia Capital and Accel.
“Mobile advertising is a rapidly growing and competitive space, and Google and AdMob are currently specializing in different areas. Though Google offers many forms of mobile advertising, its focus to date has been on mobile search ads, while AdMob's focus has been mobile display ads and in-application ads.”
“After our deal with Google closes, we will work together to accelerate the pace of innovation in this area. Our product and engineering teams will keep building great products for all of our customers. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob's publisher network. Our sales teams will keep working with our thousands advertisers to deliver successful campaigns and our marketing group will keep pushing to get the word out about mobile. It's just that now we will be able to do an even better job for all of our customers.”
Competitor Greystripe commented on the acquisition via Twitter: “Congrats to AdMob on its acquisition by Google. A major validation for the mobile advertising industry.”
Mobclix commented in a blog post: “Today, Google acquired AdMob for $750 million. This acquisition validates our belief that the future of mobile is here.”
